Why should you sign up for my mailing list?
Here’s the deal…
Many readers I come across are surprised to hear I have a mailing list. In fact, they ask similar questions: Do people still use mailing lists? Aren’t you on social media? Why would anyone sign up for a mailing list anymore?
I’d like to take these questions on, one by one.
Let’s begin by addressing mailing lists in general. Are they outdated? Well, I certainly don’t think so. Sometimes a bit of technology crops up that just plain works really well, and while Internet marketers and scammers glommed onto the use of mailing lists pretty much from the moment the World Wide Web took its first breath, I still see a very strong value in using one.
Why? Well, to put it plainly, they allow me to keep my readers informed not only on what I’m working on, but privy to all sorts of events and giveaways, plus I like to use my mailing list to solicit feedback and suggestions, in everything I do that is related to my writing. I like using my mailing list because it allows me to stay in touch in a very personal way that does not have to involve the entire rest of the world—and you can read the contents of the emails I send without having to worry about an entire universe of people you’ve likely never met looking over your shoulder. Mailing lists are personal. One on one. Private.
In regards to social media. Yes, ain’t social media a hoot! But seriously, many times it is not, and these days, most social sites involve conversations started by one person who is just looking to start a fight, followed by a slew of other people who want to argue and fight, too. People yelling at people. That’s just not my idea of a good time. Not to mention the fact that we, as writers and as human beings, are entirely at the mercy of social sites in regards to privacy, usage, and having your voice be heard. With a mailing list, I can send you anything. And you choose whether or not to respond. Simple. No one has to know a thing about it, and if you find me boring or annoying, well then you have every right to shut it all down with the click of a button.
This, of course, is all leading up to the big one: who in their right mind would sign up for anyone’s mailing list?
Well, I believe lots of people are in their “right mind” by doing just that. They’re taking advantage of an older technology that is still very effective. Simple email. (Remember email?) And they are choosing to be selective and private about how they receive information they actually want to consume.
I’ll let you in on a little-known secret. Marketers don’t really want you signing up for mailing lists. Not anymore. They want to keep you out in the open where others can “join in on the conversation.” Frankly, I’m growing a little tired of the conversation, because the conversation they’re selling is a lie. It’s a trap. It’s gone from a quiet chat to a megaphone blaring in your face, all the while having to sift through trolls to get to the heart of the conversation, and by the time you arrive there, you’ve completely forget what you were trying to accomplish in the first place.
Don’t get me wrong. Social media is what it is, and you get out of what you want to get out of it. But lately I’m wondering what it is I’m getting out of it at all? Do I really need to hear the same witty joke told again and again? Do I really need to see more political memes? See more pictures of kids I don’t know? (I love kids by the way.) It’s all good fun, sure, and I suppose it fills a void. But, as a writer, I believe it’s my job to offer you more than just stuffing. I want to bring you something of value.
So what is this value? What can I offer through my mailing list that you won’t get anywhere else?
Great question, one for which I will now provide a straightforward and truthful answer.
Yes, I want you to buy my books. I’m a writer. That’s how I earn a living. I won’t go into the bills I have that are just like the bills you have. Everyone’s heard about how little money writers make. I will tell you this—yes, I want you to buy my books, but I want you to buy them because you couldn’t imagine a world in which you did not own them, could not read them. I can say this because I know that I pour my heart and soul into each book I create, and I know that when you read them you will agree. And if I can get you to come to that conclusion, all on your own, then I know that I will have earned your respect.
I want you to read my books. All of them. I want you to go on adventures, because sometimes the real world is a horrible place, and an adventure is just what you need. We all could use a little time to get away, isn’t that right? And when you choose to leave the world behind for a little while, I’d like to offer you a golden path along which you can journey.
Which is why I give away the first book in my World of Faerel series with every newsletter signup. Sure, that first book (DEOMANS OF FAEREL) is available for purchase, and if signing up for my newsletter still doesn’t sound like a good idea, then you have that option as well. No strings. No additional emails. No free stuff. No letting you know when new books are arriving, or how to purchase them ahead of everyone else, or what other free reads I can suggest—none of that whatsoever.
You can sign up. Join my list. Yes, I will send you emails, but they’re the kind of emails you actually want to receive. And if for some reason you decide it’s all simply too much, you can always click that unsubscribe button.
I’m always looking to improve my writing, to create better stories, to share new adventures. But I can only really share all of this with you if we stay in touch. Let’s stay in touch.
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